Whats makes a great logo? Depends on who you ask as many designers have differing opinions so I will ad mine to the mix. For me, it really comes down to simplicity, along with a few rules I like to follow.
- A great logo should be able to look great in any color and be versatile in terms of whether it can transform from a black and white image or a mono color.
- A great logo can also be used in various applications where flexibility between the usage of text or no text can be used depending on the application
- A logo also has to have to be recognizable and stand out in its originality. This is the part where branding plays a vital role in distinguishing the logo design from all the rest.
There you have it! When designing a logo this is what I keep in mind along with what values and message that a client wants to convey.