Public relations and strategic communications usually are synonymous concepts when put together and implemented to achieve a specific marketing strategy. However the concepts can differ depending on how the two are used to define certain objectives when applied. For example, Public relations involves press releases, or managing and disseminating information from an individual or an organization to the public in order to affect their public perception. On the other hand Strategic communications is a strategic plan in order to sell to the public a certain set of ideas or narratives in order to achieve a greater objective. The latter usually is commonly used by Municipalities, Government entities, celebrities, Political candidates, or organizations that desire to influence policy decisions, public perception, and or favorability in an election process. Because of our design, marketing and working experience in this arena we offer services that are unique in comparisons to the other organizations that specifically specialize in this field. We research and put careful planning into place before implementing a strategy that is specifically tailored to our clients needs to insure their communication strategies meets it objective with satisfactory results.
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