One of my favorite books is by advertising master George Lois. If you remember the TV series “Madmen” a retro drama of working in the advertising industry in the 1960’s and the main character played by Jack Ham is loosely based on George Lois’s experience and working career on Madison avenue. The book is full of humor, useful anecdotes and thought provoking advice that all creatives can find insightful. Can’t recommend this book enough!
Make your vision your mission